Engagement engine
Orood turns merchant funding into measurable engagement
One operating layer connects merchants, client channels and customers - from sourcing through reporting.
How Orood works
Rewardo's merchant-funded engagement platform
Merchant network
Merchant onboarding, offer sourcing and campaign funding.
Orood offer engine
Campaign setup, targeting, distribution and attribution.
Client channels
White-labelled programs for banks, airlines, telcos and more.
Orood B2C app
Direct customer discovery, redemption and engagement.
Capabilities
The full merchant-funded offer lifecycle
Orood converts merchant marketing spend into measurable customer engagement.
Merchant network
Onboard and manage partners.
Offer configuration
Discounts, privileges, cashback and bundles.
Client distribution
White-labelled partner channels.
Orood B2C app
A direct consumer channel.
Redemption tracking
Validate use and customer action.
Reporting
Campaign performance and optimization.
Delivery models
Operate under a client brand or through the Orood app
White-labelled solution
- Client-branded offers experience
- Orood merchant-funded content
- Bank, airline, telco or partner audience
- Setup + monthly license
- Redemption transaction take rate
Orood B2C app
- Direct Orood customer channel
- Merchant offers and privileges
- Customer discovery and redemption
- Transaction take rate
- Expands merchant reach
Both models use the same merchant, campaign, redemption and reporting infrastructure.
Merchant value
Why merchants participate through Orood
Customer acquisition
Reach new customers inside trusted partner channels.
Incremental spend
Drive higher basket value with funded offers.
Repeat visits
Keep customers coming back with recurring privileges.
Targeted campaigns
Reach the right segments at the right moment.
Cross-channel reach
One funded campaign, many customer ecosystems.
Performance reporting
Measure redemption and customer action.